185% Klaviyo Revenue Growth in 30 Days
From underperforming emails to more than half of total brand revenue driven by Klaviyo. Email jumped from 15% to over 53% of total brand revenue in just one month.
Before Working Together
This DTC beauty brand had an underperforming email setup:
A pop-up that wasn’t converting well.
Several key flows missing or inactive.
Deliverability issues keeping campaigns out of inboxes.
Low click-through rates hurting conversions.
BEFORE: Performance July 20th - August 19th 2025
Total store revenue: $16,694
Total Klaviyo attributed revenue: 15.63% of total
Our Strategy
Acquisition pipeline: audited & rebuilt the site pop-up, A/B tested copy & timing, and iterated weekly.
Flows: activated and optimized high-impact flows the brand owner didn’t know were off.
Deliverability: fixed domain health and segmentation to improve inbox placement.
Conversion-driven design: refined creative to increase clicks and on-site conversions.
The Result (30 Days)
185% lift in Klaviyo attributed revenue.
Email’s share of total revenue jumped from 15.63% → 53.88%.
Email jumped from 15.63% → 53.88% of total brand revenue in just one month.
AFTER: Performance August 20th - September 19th 2025
Total store revenue: $13,781.49 (largely attributed to the client temporarily turning off ads)
Total Klaviyo attributed revenue: $7,425.72. 53.88% of the total. An increase of +185% compared to the previous period
