Inbox Rescue: Deliverability Score Jumped from 55 → 92 in 30 Days
From “Fair” to “Excellent” — open rates improved, spam risk dropped, and campaigns started reaching real customers again.
Before Working Together
This DTC beauty brand was losing revenue because their emails weren’t reliably landing in inboxes.
Domain health issues flagged them as risky.
Poor segmentation was hurting engagement.
Unsubscribe & spam complaint rates were creeping up.
Our Strategy
Authentication: audited & fixed DNS (SPF/DKIM) and warmed up sending domain.
List health: removed unengaged segments and rebuilt engaged-only lists.
Segmentation strategy: sent smaller, higher-engagement campaigns to rebuild reputation.
Content & send cadence: optimized timing, frequency and content to reduce complaints and bounces.
The Result (30 Days)
Deliverability score climbed from 55 → 92 (Fair → Excellent).
Open rate improved from ~48% → 59%.
Spam complaints dropped to 0%.
Campaigns began landing in inbox reliably, unlocking revenue from previously “lost” sends.
