Acquisition Engine: Sign-Ups Grew 5× (2–3% → 13–16% Submit Rate)
A redesigned, continuously tested sign-up experience turned casual visitors into engaged subscribers — fueling faster list growth and more first-time customers — without increasing ad spend.
Before Working Together
This beauty brand was barely capturing new email leads:
Mobile pop-up converted at an average of 2.65% from January - July.
Generic copy and timing didn’t match buyer intent.
No testing framework in place to find what actually worked.
Our Strategy
Strategy & audit: evaluated triggers, incentive positioning, and mobile experience.
Creative overhaul: rewrote copy, rebuilt the form design to match the brand’s aesthetic.
A/B testing: ran form style, offer framing, and timing tests to identify the highest-converting combo.
Iterative refinement: used live data to keep nudging conversion higher each week.
The Result (30 Days)
Mobile sign-up rate increased 5× — from ~2.6% to 13–16%.
Rapid list growth added five times more high-intent shoppers.
Increased revenue from flows and campaigns without touching ad spend.
Ongoing A/B tests to optimize acquisition performance as much as possible.
