Engagement Surge: Click-Through Rate +70% (1.79% → 3.05%)
A design refresh and targeted A/B testing turned underperforming campaigns into click-worthy sends — driving more shoppers back to buy.
Before Working Together
Campaign click rates were stagnant around 1.7–1.8%.
Emails opened well but failed to move subscribers to the site.
No structured testing on content or layout had been done.
CTAs were visually weak and easy to miss.
Our Strategy
Creative refresh: rebuilt the email design for clear visual hierarchy and stronger CTAs.
Message testing: ran A/B tests on subject lines, hero copy, and button placement.
Iterated quickly: scaled the winning version once results were statistically significant.
The Result
Click-through rate jumped +70% — from 1.79% → 3.05%.
Campaign traffic to the site nearly doubled without increasing send volume.
More engaged visitors created more purchase opportunities per send.
